Vellion Group / Service Spec

Social Media Management

DOCENT‑SMM‑01
REVB
SCOPEContent & Community

Content planning, community management and monthly reporting for business social media accounts. Vellion Group helps small and mid-size businesses maintain a consistent, professional presence across Instagram, LinkedIn, and Facebook that builds customer trust and drives real inquiries.

STRATEGY COMMUNITY ANALYTICS CHANNELS IG · LinkedIn · Meta CONTENT CALENDAR MANAGEMENT LAYER AUDIENCE REACH

Fig. 1 — Monthly editorial planning, community moderation & reach architecture

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What we deliver

  • CALENDAR
    Content Strategy & Editorial CalendarsMonthly calendars mapped out weeks in advance around your product launches, business updates, and core value propositions—no scrambling for daily posts.
  • CREATIVE
    Design & CopywritingClean visual graphics, carousel slides, and concise, engaging captions that reflect your authentic brand voice without generic fluff.
  • COMMUNITY
    Community Moderation & InquiriesMonitoring direct messages and post comments, routing sales inquiries directly to WhatsApp or your sales team promptly.
  • REPORTING
    Monthly Performance ReviewStraightforward monthly reports highlighting follower growth, engagement rates, and top-performing posts with practical suggestions for the following month.
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Who we build for

Local Cafés & Restaurants

Hospitality businesses needing vibrant menu showcases, seasonal updates, and active engagement with local food lovers.

Retail & D2C Brands

Stores looking to showcase new collections, customer reviews, and lifestyle visuals that direct traffic to their website or WhatsApp catalog.

Design & Architecture Studios

Creative studios that need high-fidelity portfolio showcases on Instagram and professional updates on LinkedIn.

B2B & Professional Firms

Agencies and consultancies that require authoritative, clean updates on LinkedIn to stay top of mind with corporate clients.

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Platforms & tools we manage

Instagram LinkedIn Facebook X (Twitter) Meta Business Suite Canva Pro Buffer Google Analytics
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Build sequence

01

Audit

Review current channels, visual consistency, and audience profile.

02

Strategy

Establish tone, content pillars, visual guidelines, and cadence.

03

Produce

Design posts, write captions, and schedule batches for approval.

04

Review

Monitor responses and share monthly performance analytics.

Consistent brand stewardship — we ensure every post sounds authentic to your business, with zero generic auto-generated spam.
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Related work

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Questions, answered

We primarily manage Instagram, LinkedIn, and Facebook. We help you choose the platforms where your target customers actually spend time, rather than spreading effort too thinly across every network.
If you already have high-resolution photography, raw videos, or product shots, we edit and repurpose them into polished social assets. If not, we design branded graphic templates, carousels, and typography-led posts that look sharp and professional.
We work on a monthly or bi-weekly cadence. You review and approve the editorial calendar and visuals before any post goes live, ensuring you always retain total control over your public presence.
Our core focus is organic content strategy, profile optimization, and community management. We can configure boost budgets or targeted ad campaigns upon request as an add-on scope.
Retainers are structured based on posting frequency (e.g., 3 posts/week vs 5 posts/week) and channel scope. We provide straightforward monthly quotes with no hidden fees.
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Related services

Ready to elevate your social presence?

Let's build a consistent social media workflow that represents your brand properly.

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